This homework will aid your exam revision. Link what you learnt from controlled assessment 2a (Lynx analysis) to your campaign.
- Define the term 'campaign'
- Using the assessment form, make improvements to your campaign (magazine print ad and TV ad).
- Write a paragraph on each of the following:
–
- How it is aimed at the target audience?
- What representations does it show?
- Why might your brand be the next big Unilever product?
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